All about TikTok: 25 app trivia
TikTok is one of the most used apps today by kids and teens, especially those who love music. It basically serves to record and share very short videos with your followers. The idea is interesting and has reached over 1 billion people in over a hundred countries, becoming one of the apps of the decade in a very short time. With such success, it's no wonder if you want to know all about TikTok.
That's why we've separated some curiosities from the Chinese music app that has so quickly conquered the rest of the world. Check out our full list below!
Before being called TikTok, the app was known as Musical.ly. Its functions were very similar to the current app and it only changed its name a few months after Bytedance bought the app in November 2017.
Believe it or not, TikTok has been downloaded over 1.5 billion times around the world. Most of these users come from India, with 466 million users, while China and the United States are slightly behind, with 173 and 123 million users, respectively.
3. Active Users
Of course, it's not just downloads that matter, after all, the app needs active users to really be successful. TikTok currently has about 800 million monthly active users worldwide.
A very considerable number for such an app. Other than that, it is worth remembering that there are many users who became very famous and who accumulate millions of fans on the platform.
4. Among the most downloaded
Apart from the total number of downloads and active users, it is worth mentioning that it is almost always one of the most downloaded on the App Store and Google Play Store. At the Apple store, he took time off in front of Instagram, YouTube and Facebook, with 33 million downloads.
Already Google Play Store, it ends up a little behind WhatsApp and Facebook Messenger. Of course the third position is not that bad.
5. Average Usage
If you really want to know all about TikTok, consider the average usage of the app in the hands of users. Overall, the app is used for 52 minutes throughout the day.
It may not seem so much, but it should be noted that many people open the app, watch some videos and close it. It is also worth mentioning that TikTok is opened about 8 times a day by each users.
Another interesting fact about TikTok is the rate of video creation by its users. About 83% of those who own the app have already created and posted a video on the social network, which is one of the best alternatives to Facebook today.
To know all about TikTok, you need to know where it can be used. So far, the app has been launched and downloaded in over 155 different countries.
There are 75 different languages, meaning a lot of diverse content around the world.
8. Creator Profit
Here's a very interesting fact about TikTok, especially for those who want to start making in-app videos. Although there is no constant way to make money with TikTok, many creators make a good profit from the app.
Most rely entirely on brands paying for video advertising. To get a sense, those with over 2.5 million followers charge $ 600 to $ 1000 per post.
Those with smaller numbers, 10,000 to 20,000 followers, typically charge $ 100 to $ 200 for video posted with advertising.
9. App Profit
Since we talk about the in-app creators' profit from their videos, it's worth mentioning when the app is making money for its owners. In 2018 alone, the app raised more than $ 1 billion for ByteDance.
Of course, the number tends to grow with the popularity of the app. Still, it is worth mentioning that the profits are not that constant, as they also depend on the videos, the creators and the advertising that is paid to enter the app.
10. Artificial intelligence
It is worth mentioning to anyone who wants to know everything about TikTok that the app has a very interesting artificial intelligence system. This system can detect and possibly predict which videos are most likely to go viral.
Since all the fun and success of the app relies on these types of videos, it makes sense that they invested in it.
11. International Offices
In addition to launching the app in many countries, TikTok also has official offices around the world. There are currently offices in the following locations: Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo.
12. Teenagers are the majority
As expected, such an app ends up being much more used by younger people. In the case of TikTok, most are still teenagers.
Recent app data shows that about 41% of users are between 16 and 24 years old.
13. Adults using the app
Although the app is more geared toward kids and teens, more and more adults are being conquered by TikTok. If in 2017 only 2.6 million adult users were using the app, now there are over 14 million people in this age group enjoying TikTok.
14. Gender Division
Now that we mention the increasing number of adults on TikTok, it's also good to talk about gender division in the app. Apparently, the app is even more popular among those who identify as male.
There are 56% of male users and 44% of female users who identify themselves.
15. Watched Videos
We're sure the number of video views in the app is relevant in a list of all about TikTok. In 2018 alone, it is estimated that there are already 1 billion views in the videos posted on the platform. Other than that, there are over 1 million video views daily.
Although extremely popular in India and Indonesia, TikTok has already been censored in some ways in these countries for a period. Users had restricted access and the app could not even be downloaded for some time.
All due to concerns about the content posted on the platform. Apparently this has already been resolved and the use of the app has normalized across these locations.
17. Amount paid to new influencers
Even though many users have become known after using the app, TikTok still strives to try to bring influencers from other networks to itself. It is estimated that they offered at least $ 500 for certain influencers to download and start using the app.
18. Users use the app daily
With so many active users, one wonders how many of them actually open and use TikTok daily. According to the app itself, 90% of users at least open TikTok every day, even just once.
Most prefer to watch content from the creators they follow, while a smaller number post their own creations every day.
So far, few have tried to compete with TikTok. In 2018, Facebook even tried their luck launching the Lasso app, but its monthly downloads are only 1% of the total TikTok gets.
20. Places where you are most sought after
The interesting thing is that TikTok is not that much researched here. In fact, the places with the most searches in the app are Pakistan, Nepal, Indonesia, India, and Bangladesh. It makes sense, since most of its users come from these regions.
21. How does it compare with other platforms
Even with so many downloads and users, one wonders how the use of TikTok compares to other platforms. In the United States, for example, app usage is 3% among total social network users.
Meanwhile, we have YouTube being used by 74%, Instagram by 38% and Snapchat by 23% of these users.
22. Similarities with Snapchat
Since we mentioned Snapchat, it's worth talking about the similarities that TikTok has with it. Both are mostly used by teens, can be used to create or watch short videos and have many social features focused on this video system.
Some US companies have even accused ByteDance of copying Snapchat features on TikTok. Still, you can tell that users of both apps are looking for very different things in each.
23. Different Name in China
Even those who know almost everything about TikTok may not know it, but the app has a different name in China. Over there, it's called Douyin and it works the same way, just by another name.
24. More Android Users
We have previously seen that TikTok is consistently ranked # 1 in the App Store while being # 3 in the Google Play Store. Still, usage on Android smartphones is much higher.
About 80% of total TikTok users use the app on an Android device. Considering there are many more Android models in the world, it makes a lot of sense.
To finish our list of everything about TikTok, it might be cool to know a little bit about app development. For those who do not know, it took about 200 days to develop the original application in China.
In this case, we are still talking about the version known as Douyin (which we mentioned above) and which later became TikTok in the rest of the world. Start using the app on your Android or iPhone!
Did you like to know everything about TikTok?
Could you use our list to know everything about TikTok? So don't forget to leave your comment telling us what you think about the facts about the app and if there are any other curiosities you would like to see here.