Company, content creator or personal account. Which one to choose?

Are you in doubt between your company account, content creator and personal Instagram account?

1 – What are these categories?

When we create a Instagram account is automatically generated a personal account. So far so good, but most people are not aware of the other types of accounts, which can be chosen according to their activity on this social network. We know that Instagram is increasingly innovating in its features and the type of account you choose will determine which feature it will have or not.

There are three types of Instagram accounts, organized into two categories: personal and professional.

2 – Personal account

It offers the basic functions of Instagram and is the only one that allows your profile to be private, that is, you need to approve who will be your follower or not. In the personal account there is no access to audience or performance monitoring tools for publications. This account is for those who just want to have fun, without worrying about the results and metrics because the focus here is not to make money.

3 – Professional account

THE professional account groups the other two types of accounts – commercial and content creators. Both share the same features, including access to Instagram Insights where you can get information about the reach of publications, charts with evolutions of followers and interactions, in addition to the division of days and times with better performance of posts created. It is an important function for brands and content creators, helping to understand audience behavior.

But there are also some important differences between types to note. Trade accounts are for businesses that are making money or selling something. These accounts have access to the Creative Studio to manage Instagram, whereas the content creators' profiles do not have this access.

Another notable difference between commercial and content creator accounts is access to music. Most business accounts don't have the full music library. They have the royalty-free music library, which means their scope is limited.

A feature that is only available in the commercial account and the possibility to enable Instagram Shopping, must have for those who have an e-commerce! Sponsored advertisements and publications are also exclusive features of professional accounts. The network allows integration with Facebook to trigger publications driven according to the filtered audience.

In summary, if you need appointments, use a business account. If you really need access to all the music for your Reels content and don't mind booking or using the Creative Studio, choose the content creators account.

2 – How to know and change the account type?

Follow the steps below to see what kind of Instagram account you currently have, or even change it:

Step 1:  Go to your profile and tap the three-line button in the upper right corner:

Step 2:  touch "Settings":

Step 3:  touch “Account”:

Step 4:  Tap “Change Account Type” and you will have the option to choose one of the two accounts you do not currently have. If you have a business account, for example, you will have the option to switch to a personal account or a content creator account.

For any type of account, Instagram wants to keep its users engaged and on the platform. There is no downside to either type of account as long as you make the right choice.

If you want to know more about how to increase your engagement and your sales, see the article about posts to rock on Instagram. And we also have important tips on what to post on Instagram Stories to get a lot of engagement. Now it's time to get down to business and

So, have you decided whether to use a company account, content creator or personal account?

What's up? Did you find out if you are using the right category for your purpose on Instagram? If you are not making the change and if you are in doubt and want to go back, it is possible to change again and switch between one account and another.

Leave a comment with your opinion about our article, saying if it was helpful to you and if you were able to make these changes!