How to make money on Instagram in 2020
We can no longer say that Instagram is a big news, since it maintains the position of one of the most used social networks in the world. Already established and with a billionaire user base, the competition has become more fierce. But that doesn't mean it's impossible to learn how to make money on Instagram in 2020.
Even though there are other options to make money on the internet – like creating websites or opening a video channel on YouTube – Instagram is one of the media with more possibilities for content that you can take advantage of. See below the types of publications you can make on the network.
- Posts with an image in the feed;
- Posts with several images in the feed;
- Videos of up to 1 minute in the feed;
- Videos longer than 1 minute on IGTV, but with previews that can be placed in the feed;
- Instagram Stories;
- Live streams.
That is, you have ample freedom to publish what you have to say in any of these formats to make money on Instagram later this year. Before that, though, you need to build a following of followers.
For this reason, let's start this article by showing some bases you need to create to gain followers on Instagram. These will be the first steps before learning some of the top strategies for making money on Instagram in 2020.
Stay with us and leave your notebook on the side to start sketching your tactics and make extra income with your Insta profile!
1. Create a professional and optimized description
Your Instagram description is the gateway for many users to assess whether it is a good idea to start following you. When they press the follow button, they will have taken the first step towards purchasing your products.
So it is interesting to have an Instagram biography that appears professional. In this article, we show some phrases for Instagram bio that can inspire you.
In addition, you are required to enter your contact information, especially if you choose to sell services through the platform. You can also include a link to a page of your own, be it the home page of your website or a WhatsApp link, for example.
Tip: do you have more than one interesting page to advertise, but are you stuck by limiting just one link? Then get to know AppTuts.bio, a tool that allows you to place multiple links on your profile. Visit the page to start using it for free!
2. Build your audience's profile
One of the first lessons to be learned when working at home over the internet is that, even before you start to undertake, it is necessary to set up the profile of your audience. We are not speaking in a generic way, separating them only by age and gender, for example.
Online success depends on hitting a niche with a good amount of audience, but that is also profitable. This goes for both those who are learning how to make money on Instagram, YouTube, Tik Tok or any other social media.
This niche is identified through your interests and problems. That is, your content and product must reach any of these points to attract the attention of users who belong to that niche.
If you are selling a product you have always been interested in, you can start to discover your niche according to your own characteristics.
3. Have a consistent content strategy
Another important tip, regardless of the online platform where you choose to distribute your content, is consistency. Instagram receives a huge amount of posts daily, all vying for the public's attention. If you don't have consistency and stop posting, then you will hardly get followers on Instagram.
The best way to achieve this consistency is to develop processes and habits that will facilitate planning and execution. See the list below with a short step by step to achieve this.
- Have a notepad or note-taking app on your phone and write down post ideas that come up;
- Then create a calendar of posts and distribute those ideas;
- Take the ideas that come up and create the content in advance. It helps to create them at once and schedule them as you finish creating them.
For this last step, we recommend using tools to schedule posts. Even if it is possible to make the scheduling natively on a computer, some platforms make it easy to view the content through their own calendar.
In this sense, we recommend Scalehot as a good alternative. It allows you to schedule posts in your feed, which are automatically published on the day and time you define. The app also has automatic interactions to gain new followers and has its own tool to analyze your performance on the social network.
So, click on the link to try Scalehot for FREE for 7 days!
These are the three bases for expanding your Instagram followers. That way, you'll soon be able to close your first sales and get the hang of how to make money on Instagram in 2020.
If you have extra money to invest in the business, we also recommend that you study sponsored ads. When properly configured and targeted, these ads will allow you to reach more users on the network, enabling an increase in followers or sales.
Automation on Instagram: what is it?
A few paragraphs ago, we indicated Scalehot, a tool that schedules posts. We also mentioned its automatic interaction functionality. How do they work?
One of the ways to expand your follower base is by interacting on the network, enjoying, commenting and following users who may be interested in your content. Scalehot and other tools can help you achieve that goal, while saving a few hours or minutes of your day.
Scalehot is not the only tool capable of this. Below are some of the major markets and their respective free trial periods. Check out!
4. Sell sponsored posts as an influencer
When we talk about this social network, it is almost impossible to get rid of the image of the influencer on Instagram. So it is legitimate to quote this career so that you can make money on Instagram this year.
In this career, you depend on your content and the loyal followers of your personal brand. By adhering to the title, you exert influence and can use it to recommend products to the niche in which you work.
There is no shortage of companies looking for digital influencers to promote their brands and boost their sales. You can be the influencer they are looking for!
5. Affiliate marketing
Depending only on sponsored posts can be problematic, especially if there are not many companies in your niche that are looking for that professional profile. But there is an alternative, especially for those who already use alternatives to Linktree to place more than one link in the profile.
That option is affiliate marketing. In it, companies or professionals who sell products enable influencers to generate a sales link. When a follower clicks on that link and makes the purchase, you receive a commission for helping with the sale.
Since the link is always on your profile, you can use affiliations as a way to generate recurring income. Another alternative for those who already have more than 10,000 followers on Instagram is to use a link in Stories and place them as highlights in the bio. Check out how to do this by accessing this article.
6. Instagram Best Friends List
Despite some controversy, your Instagram Best Friends list can also become a source of income for your business as digital influencer.
This restricted list allows you to place only a few followers, who will have access to exclusive content that you post there. You can sell a monthly subscription that allows these followers to access that content.
After all, it is worth remembering that the public follows you because of your content. That is, your content is valuable and there is nothing wrong with selling it, as long as you are sure to publish free posts for the general base.
However, the best friends list does not have the best interface to manage it natively. Bume, also a tool for scheduling posts and managing their networks, developed the first Close Friends manager in the country.
Through it, you can add and remove users from your list of followers, in addition to creating a billing page where they can pay the subscription.
To learn more about the tool, access the link and test everything that Bume has to offer for 5 days FREE!
7. Selling products on Instagram Shopping
Another interesting but useful tool for brands that sell products to consumers is Instagram Shopping. Through it, you can tag products that you post in your Insta feed or Stories.
These tags can be clicked, taking your follower to a sales page, where the buyer can pay and receive your product a few days later.
Using Instagram Shopping and selling on Instagram is simple, but requires a few essential steps. The first is to have a Fan Page with a store on Facebook.
Your catalog must be sent to that store and then you can place the tags on Instagram Shopping. In addition, you also need a page where your followers can pay for the product.
If you are still learning how to make money on Instagram and have some difficulty setting up these services, there is an easier solution.
Bagy is an online store platform that offers the service of creating the Fan Page, store and Facebook catalog, leaving everything configured for sale by Instagram Shopping.
You can also create payment pages and even have a website to sell directly, allowing you to diversify the platforms you use to sell your products.
To learn more about Bagy, click on the link right now and discover all its features!
8. Sale of services
Even if you can't use Instagram Shopping to sell services – it is only for items that can be sent by post! – service providers can also offer their services on Insta.
You can use Instagram Direct and its quick responses, which streamline service. You can do all the service scheduling and customer monitoring directly through the tool.
Regarding the content, you can use your profile to give tips on how to attract the attention of followers. You can also show the day-to-day service, the results that your service provides or even teaching and giving tips that your followers can do at home.
Distribute knowledge and become an authority on what you do is an excellent way to get more customers through the social network!
Start your Instagram career right now!
Now that you know everything you need to make money on Instagram in 2020, how about going a little deeper?
So, stay with us for a few more minutes and see this complete guide with the most used hashtags on Instagram!