How to use Instagram Reels to create creative videos?

A new Instagram platform came to increase the fierce competition for popularity between the Facebook group's social network and Chinese rival TikTok. But how to use Instagram Reels?

Instagram Reels works similarly to Stories, but is not available in the bar at the top of the feed. You can access Reels through the tab To explore from Instagram or directly accessing the person’s profile, unless they’ve never posted a video in that format.

Don't be that person and enjoy the novelty, especially if you aim to gain followers on Instagram. Every time a new feature arrives on Instagram, it is common for this new format to be favored by its algorithm.

To help you with this task, we have created a guide teaching you how the new short video platform works. After that, we'll show you the step by step how to use Instagram Reels to create creative and fun videos.

Tip: Reels still does not appear for you? Then see this article on what to do when Instagram news doesn't appear.

How does Instagram Reels work?

If you are already used to doing TikTok Challenges or are struggling to become famous on TikTok, you already have a good sense of how to use Instagram Reels. Working in a similar way, the new platform allows you to create videos of up to 15 seconds.

In it, you can apply several fun filters. Some of them are even small games that you can play while recording, showing the result to your followers or those who are exploring the Reels.

This means that Instagram Reels has the potential both to generate engagement with those who already follow you, and also to attract new followers on Instagram.

It is worth mentioning that Reels also has a collection of licensed songs that you can use without problems on the platform, just as it also happens with TikTok songs. That is, the goal here is to create even more authentic and fun content than on Instagram Stories itself.

Can you do it? Don't stop reading here!

See below for a guide on how to use Instagram Reels to create creative videos!

How to use the new content platform?

The first step is to open the Instagram app and swipe left, as if creating Stories. Then choose the option Reels in the bottom menu.

open the stories screen to start using instagram reels

Now you can start recording your short videos. Before that, however, it is interesting to pay attention to the menu on the left. It is there that you can add a song to dub, increase or decrease the playback speed and enable the special effects that we commented on in the article.

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When enabling the effects, several options will be available in the bottom horizontal bar of the screen. Just swipe to the right to find one that is interesting for you. Touch the option you want to use to start recording!

start recording

With the video ready, you will be able to do basic video editing, such as cutting excerpts, adding text or including stickers and hand made drawings.

edit your instagram reels

After you finish editing your Reels, click on the white arrow in the lower right corner of the screen to proceed.

continue to publication

Now, just create a caption for the video and tap To share to finish learning how to use Instagram Reels!

publish your instagram reels

Want to set up a successful business on Instagram?

So you always need to test new content tools that Instagram launches! Even if you discover that it has little to do with your business, at first it is interesting to take advantage of the advantage and exposure that the algorithm provides.

Want to know how to improve your profile performance and improve your online business?

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A profile manager for Instagram, the tool uses advanced programming to automate interactions, in order to attract your audience and increase your chances of receiving new followers. These interactions can be configured according to hashtags, locations and even competitor profiles.

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