Instagram Reels vs TikTok: which is better?
The social media war remains strong. After competing and taking the place of Snapchat as a favorite app for making stories, now Instagram wants to take this TikTok space with its Instagram Reels.
This means that the big fight of 2020 on social media is Instagram Reels vs. TikTok. Which one is the most fun to use, produce content and make money?
These are some of the questions that we will address in this comparison. Next, we'll list the main advantages and disadvantages of Instagram Reels. Then, we'll do the same with TikTok.
At the end of the article, we will consider the advantages and disadvantages of each one to choose who is the winner of the match. Want to know who wins the Instagram Reels vs TikTok contest?
Then keep reading below!
Advantages of Instagram Reels
To start the Instagram Reels vs TikTok dispute, it is important to mention that the Instagram short video platform is easy and very intuitive to use, since it is very similar to what we already see in Stories. In addition, you can create Reels in the same place where you produce your Instagram Stories.
This detail also facilitates the creation and editing of videos, since they are the same tools already used for those who produce content on the platform. It is worth mentioning here that Instagram Reels is ideal for those looking to gain followers on Instagram, since Reels are being favored in the platform's algorithms.
That said, Reels becomes another type of content that companies looking to increase their sales on the social network can count on to expand their sales numbers. Even though there are still no sales tools built into Reels.
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Disadvantages Instagram Reels
The great advantage of Instagram Reels is the feeling of familiarity, since its creation tools are very similar, which makes it one more tool to attract followers on Instagram. However, this does not come without some disadvantages.
As a new platform, Reels still has a lot to improve. The first thing is the length of the videos, which can take up to 15 seconds of driving, less time than the rival.
In addition, it is not possible to watch the Reels from your browser, being exclusive to the app on mobile phones. Another disadvantage is for those who have not yet convinced themselves to create an account to post on Instagram. It is not possible to view Reels without being on Instagram as a way to try it out.
This is an accessibility problem, but it is not the only one. Reels do not appear in either the feed or the Instagram Stories bar. The only way to see them is by clicking on a specific tab in the explore area of the app, or directly accessing someone's Instagram bio.
Tip: If Instagram Reels still doesn't appear for you, learn how to solve this in our guide on what to do when Instagram news doesn't appear!
Advantages of TikTok
Now that we've covered everything about Reels, it's time to talk about the rival in the Instagram Reels vs. TikTok contest. The ByteDance app has been available for two years now, which gives it a certain advantage, even with the imminent threat of banning in the United States.
To clash with newcomer Reels, TikTok allowed longer videos created by its content producers. Currently, it is possible to create 60-second videos on TikTok. This makes it possible to dub in TikTok for entire portions of a song in the app, for example
In addition, the platform is quite accessible. You don't need to create an account to view the available videos, just open the app or access the TikTok page in your browser, something that Reels doesn't allow
As it has more release time, it has a range of tools for creating and editing the video, allowing you to make more creative and professional content.
It is worth mentioning that TikTok also ends up being more advantageous for those who live exclusively to create content and want to become famous on TikTok. Through a code, you receive money for attracting more users on the platform, among other monetization options.
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Disadvantages of TikTok
What is an advantage also turns out to be a disadvantage. The wide variety of tools and elements to create videos ends up making everything very confusing for those just starting out, since TikTok is not as intuitive as Instagram.
It is worth mentioning that, due to the focus on only one type of content, it turns out that there is no past reference that facilitates learning, as Stories are for Reels on Instagram.
This makes TikTok not so easy to use at first, requiring some adaptation. An alternative for those who are looking for ideas to post on TikTok are the challenges, which usually appear frequently.
So be sure to see our article with the best TikTok Challenges to start creating posts on the platform!
Instagram Reels vs TikTok – who wins?
Now the moment we've been waiting for. Which one is the most suitable?
The answer is almost always depends. If you or your business already has an audience on Instagram and already sells on the platform, Reels are the most indicated for their familiarity and the possibility of attracting new followers.
If this is not your case, then TikTok is a better option. By having 2 years more than Reels, the platform gives you more possibilities for creation, in addition to offering more monetization options for new creators.
For you, who is the winner of the Instagram Reels vs TikTok dispute? What is your favorite platform? Comment with us!