Instagram's Most Profitable Niches: Check Out The Top 17!

Instagram is without a doubt one of the biggest and best social networks of the moment, making it possible to expand your existing brand very easily. However, it's possible that you're looking to create a new one among Instagram's most profitable niches.

And if that's the case for you, you may be wondering which ones they will be, where to start in order to make a profit. For that, we have this very complete article with several of the best niches for any newbie, in addition to the types of posts to bomb on Instagram. Check it out below!

1. Health and exercise

One thing that is becoming more and more common, and that is likely to stay that way, is health and exercise profiles. This comes from the amount of health problems around the world, which results in people wanting to take better care of themselves, increasing their quality of life.

This tip is particularly good if you are a nutritionist or personal trainer. But of course, if you simply like to lead a healthy and active life, you can participate. Obviously if you think you can help others.

It is very important that you genuinely believe this, otherwise you will have to devote countless hours to something that does not bring you pleasure. Added to that, you're going to let on at some point the fact that you don't really like what you do, which is important for Instagram.

Simply put, you must show your products in your profile, as well as your results achieved using them. This will make more and more people interested in following you!

health and exercise

2. Lifestyles

Among Instagram's most profitable niches, lifestyle is one of the best and one that best fits a wide variety of profiles. After all, almost everyone likes to get to know better the influencers they follow and appreciate!

Not only that, but it's also possible to create an Instagram profile that uniquely and exclusively addresses your lifestyle and your day-to-day. For example, if you are someone who volunteers for NGOs, you can make several posts describing what your days are like and what you do.

In case you already have a profile with a specific focus, like art, there's nothing stopping you from creating a new post about a specific event that happened in your life.

3. Business and making money

Thanks to the internet, many of us have been able to earn quite a bit of extra income relatively easily. This comes from the fact that, with it, we can contact people from anywhere in the world without any problem!

And that's exactly where this niche comes from, as there are a truly huge amount of profiles and blogs about ways to make money online. This is a subject that almost everyone is interested in.

To create a profile about businesses and how to make money, it's good that you talk about innovative ways of doing it, ways to grow other people's businesses, and much more.

4. Animals and pets

Simply put, almost everyone loves pets in general. And if not, they'll usually like some species, at least. In other words, including pictures of your kitten or puppy in your feed is an extremely good idea!

Going beyond that, you can easily jump right into one of Instagram's most profitable niches by creating a profile that's dedicated exclusively to your pet!

Even better if it has a unique feature. For example, a unique and beautiful coat, if he has heterochromia (different colored eyes), or some kind of disorder that differentiates him.

5. Fashion!

Alongside beauty, fashion is one of the fastest growing niches on Instagram that generate more and more interest! In fact, according to some data, engagement with fashion-related topics is at the highest levels ever seen!

It is normal for human beings to worry a little about their appearance. The most used way to ensure that one is not sinning in this area is fashion influencers!

We ended up looking for famous people (whether celebrities or famous on the platform) to try to model us after them. It's good to keep in mind, however, that fully mirroring an influencer is not good!

Fashion! Instagram's Most Profitable Niches

6. Beauty

The beauty industry is arguably one of the biggest anywhere and is probably also the most insidious. So if you want to create a profile in this one of Instagram's most profitable niches, be careful, above all, with your mental health!

The competition will be quite fierce, as more than 90% of beauty brands already have a strong presence on Instagram. This is due to the platform offering the best opportunities for this type of company.

It is precisely here that this industry becomes insidious, as it is so strong because it is consumed by teenagers who use Instagram. The result can be self-image issues.

Ideally, if you want a beauty profile, you keep in mind who the followers are and, based on that, tailor your content to help them establish themselves and create their own sense of beauty.

Above all, don't be shy about sharing what you look like without makeup, talk about how traits considered “undesirable” by most can be beautiful on their own, and help those who follow you develop a sense of healthy beauty!

7. Crafts and "do-it-yourself"

Exactly! This is a niche that, unfortunately, is riddled with profiles that post fake content like that. Even the worst (and best known) of them are some who share many false and even dangerous things.

Still, it's big because there are a lot of people who are interested in that kind of thing. And as top breeders practice dishonesty, it makes room for honest breeders who are interested in sharing everyday tricks.

8. Raising children

This niche is quite specific, and you can only be a part of it if you have kids! Still, it has a lot of potential, as up to 70% of young mothers use Instagram daily, accessing it dozens of times a day.

Through Instagram, you can communicate with other parents and share your experience and useful tips. But how come this is one of Instagram's most profitable niches?

Well, you can try to make a name for yourself by sharing daily tips and tricks, trying to help those in need. From there, you can write books to help new parents, partner with other profiles, and even receive sponsorships!

9. Cooking

If there is one thing that is common to everyone, it is eating. And almost everyone loves to eat. This is something that will always be true, no matter what. That is, easy to explore. If you like to cook or cook well, this might be the niche for you!

You can share recipes, tricks on how to cook something more easily, photos of your beautiful dishes and much more. This tip can be even better if you are a restaurant owner.

After all, you can share the dishes that customers can order when they visit your establishment and show new recipes!

10. Memes

Almost anyone who uses the internet on a regular basis already knows them, and they are easily one of Instagram's most profitable niches. That's right, memes have become increasingly popular again!

Years ago was the time when they started to be shared and created, and over time their popularity dropped. Now she's coming back, and it's the perfect time for anyone looking to create a profile that's about them!

With memes, it's quite easy to do. shoutouts (when you mention another profile), for example. And then gain the followers of that other profile, while redirecting those who follow you!

Instagram's Most Profitable Niche Memes

11. Travel

As much as it is one of Instagram's most profitable niches, travel is probably the most expensive of them. Almost everyone loves to travel, and anyone who can't do that has to be content with following influencers who do.

If you are financially able to travel around, whether domestic or international, you can certainly create a new profile on the topic, or address it in your existing profile.

Ideally, you should take pictures of the iconic places and the beautiful foods you eat, so you can show your followers a little bit of what you're experiencing.

12. Digital Marketing

Digital marketing is another really good thing you can use as inspiration for your new page. After all, you wouldn't be reading this article if it weren't for the blessed digital marketing!

The area is quite complex and comprehensive, so there's a lot you can talk about and cover. For example, affiliate marketing, social media marketing, professional marketing, and much more.

The main thing is to talk about where all these areas intersect, so you can have more reach and help many more people at once.

13. Weight loss

These days, it's become almost an obsession to lose weight, no matter how much you really weigh. And as much as this is one of Instagram's most profitable niches, you need to know what you're talking about.

This comes from the fact that there are already many other profiles on the subject, and several of them are well established and trustworthy. Reaching out to a novice by giving half-assed tips is certainly not going to give you the desired results!

14. Technology

Ah, technology. it is thanks to her that the world is where it is, for better or for worse. And of course technology has a place on that list, with gigantic potential and great targeting power.

What I mean by that is, in short, that you can talk about a wide variety of subjects, including apps, computer programs, general appliances, smartphones, data and crypto mining, security, and much more.

Better yet, if you have a lot of general tech knowledge, such as an IT background, you can create a profile where you share everyday tips and tricks, how to stay safe online, and more.

15. Games

It can be considered a sub-category of technology, as there are no games without technology. Still, it deserves a topic of its own among Instagram's most profitable niches.

There are all kinds of things you can cover in this field, and they include various tutorials, tips on how to run a better game, gameplay videos and review videos, among others.

Games Instagram's Most Profitable Niches

16. Phrases and quotes

The last thing we're going to talk about in this article is phrases and quotes, coming from almost anywhere. They are particularly popular with older audiences.

The main reason that quotes are good is that they can convey inspiration and motivation without you having to read an entire book. But of course, market to the origin of your quotes!

Did you like Instagram's most profitable niches?

Leave your opinion about our article in the comments, telling you if it was helpful to you and if you managed to learn a little bit about making money on Instagram!

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