Sendinblue for Shopify: how to increase your online sales
If you have been working on the internet for some time, you certainly know the importance of email marketing for those who have an online store. Sendinblue for Shopify is a tool for users who already have a sales website created on Shopify, making it easier to manage email campaigns without having to change tools.
In order to help you increase your online sales, this plugin brings several features to fulfill that goal.
Not so familiar with online businesses, but looking for ways to make money on the internet and studying sales and marketing? Do not worry!
Before we talk about Sendinblue's features for Shopify, let's talk a little about the tool and how this plugin works. Only after completing these steps will we demonstrate its different functions.
That is, at the end of the article, you will be able to understand everything we have said.
Without further ado, check below!
What is Sendinblue?
Sendinblue is an online email marketing service. What is it for?
That it serves to manage all your efforts to attract and sell to your customers through email.
Through Sendinblue, you can create email templates for sales, manage contacts who have registered to receive emails from your company, and send emails in large quantities, in a way that conventional email applications cannot.
In addition to email marketing, Sendinblue also allows you to manage marketing campaigns for SMS messages, integrate online chat on your website and even operate as a CRM. That is, it is a complete platform for managing contacts.
For now, let's just talk about Sendinblue's email plugin for Shopify, as you can see in the next excerpts.
How does Sendinblue's email plugin for Shopify work?
As we mentioned at the beginning of the article, the Sendinblue plugin for online stores created on Shopify makes it easy to manage your email campaigns, without having to leave the Shopify environment.
That is, it allows you to manage your entire customer base in one place. In addition, the contact capture itself is automatically registered in the system, eliminating the manual work of registering these prospects and increasing productivity.
You can also segment your contact lists. This means that you can create different lists, according to the stage of your relationship with prospects and customers. We call these stages a sales funnel.
To implement the Sendinblue plugin for Shopify, simply access the Shopify app store and find Sendinblue. After installation, just give Shopify your access to Shopify to integrate.
Activate the plugin and enable all the features you want to use.
Ready, the integration of Sendinblue for Shopify will be complete!
Next, see what this plugin will do.
What are the main features of Sendinblue for Shopify?
Despite having several functions, Sendinblue for Shopify has four features that make the difference when it comes to managing your online store.
Check out what they are!
Synchronizes contacts and orders
All contacts and orders placed will be synchronized on both platforms. That is, whenever a new contact or customer appears, it is automatically included in your email marketing list.
It is worth mentioning that this does not mean that it is impossible to tamper with your registration. You will continue to be able to edit your information and change your list considering his behavior on your site.
In addition to email marketing, the plugin also allows you to manage your SMS marketing campaigns. Newsletters and promotions are sent to both the email inbox and the cell phone.
Best Email Delivery
Sendinblue is one of the platforms with the best rate of successful email delivery. Your Shopify store will have better reach, in addition to avoiding failures in sending emails about transactions, such as number of orders or information about the arrival of products.
Analysis and Tracking
You will have more metrics to evaluate and analyze your online sales strategies. For example, you can track activity on your website, as well as the abandonment rate for strollers.
In addition, there are a number of other parameters that you can analyze to assess whether your tactics are working. For example, you can find out how many contacts on the email list have successfully received your messages and what percentage of recipients have opened the email.
You can also find out how many of those recipients who opened the email clicked on any image or link contained within the email and even the ratio of clicks to openings.
Obviously, you will also have access to the amount of sales or the revenue obtained by sending emails and SMS!
Another metric they can also analyze is that of users who have chosen to leave their list and the reasons why they left. Thus, you can adjust a strategy to avoid reaching a high number of exits.
The features shown above are essential to automate many processes that still happen in smaller online stores, but that need to be modernized to serve more customers in an organized manner.
What did you think of Sendinblue for Shopify?
Through this plugin for stores set up on Shopify, one of the largest in the world, it will be easier to automate processes such as prospect registration, list management and triggering these contact and customer lists.
Thus, your internet business will be better able to prosper and increase the number of sales, but in an organized way, ensuring a transparent and easy to carry out process.
What did you think of Sendinblue's features for Shopify? Want to try it out in your store?
Then click on the link right now to download the email marketing plugin!