What is commercial WhatsApp? Discover everything about the app
It cannot be denied that today it is quite common to see companies using social networks or messaging apps to have better communication with their customers. This allows for quick, direct interaction and brings a greater sense of intimacy. For a long time, companies used WhatsApp for this kind of thing, something that the app's developers noticed and that made him create his commercial version. But after all, what is commercial WhatsApp?
In summary, this version of the app is an official way to create your business profile and communicate with your customers. To find out more about what commercial WhatsApp is and how it can be used, just check out our guide below!
What is commercial WhatsApp?
Of course, for those who want to know what commercial WhatsApp is, our previous summary is not enough. Especially because this version of the application brings excellent news and new features to its users.
But either way, it is still a messaging app for companies to speak directly to their customers. Whether to answer questions, to inform about orders, to show data about order shipping, etc.
Considering that most people don't want to have to make a call or send an email to solve a simple problem, commercial WhatsApp is great as a service channel. And with the chance for quick responses, it’s easier to create a sense of trust with the customer.
Fortunately, its use is also very easy to learn, as it works much like the original. The biggest difference is in the additions that the companies already wanted anyway.
Another very cool fact is that commercial WhatsApp is the type of app that works for everyone. Whether with a very large and well-known company or an entrepreneur who still makes his extra income by working from home.
Like the normal app, commercial WhatsApp can also be downloaded on Android and iPhone. As we mentioned, the use itself is very similar to the original, and the new features will be explored below.
What does Whatsapp Comercial do?
Knowing a little more than commercial WhatsApp, it is worth mentioning also what it allows you to do. We already mentioned that it has new features, but not everyone knows exactly what it brings.
Basically, it tries to bring together everything that companies used from external apps to improve the normal WhatsApp experience when communicating with their customers. This the following features:
- Creating a professional profile for your brand
- Opening hours
- Automatic replies
- Scheduled messages
- Quick, reusable responses
- Labels for organizing contacts and conversations
Very interesting for those looking for a more functional way to talk to customers on WhatsApp, isn't it ?! And now that you know what WhatsApp Commercial is, you can see that there is no reason to stop using it!
Tips on how to use commercial WhatsApp in your business
With all this knowledge of commercial WhatsApp, you should already understand that it is not enough to send messages over and over to your customers. It's always a better strategy for how you want to communicate.
And you can do this by using very simple concepts and using the app's own resources. Already knowing what WhatsApp is commercial, now it's time to know how to use it in your business with the tips below:
1. Have an office hours
We put the tip of having an opening hours first because it must be one of your priorities. That's when it comes to creating your professional profile, of course.
This time does not necessarily have to be the same as your physical store or telephone service. Of course, it is necessary to establish a time that the responsible attendants can actually respond.
You only need to disclose this information on your official website and in the other social networks you use. For hours outside of this established period, we recommend that you create scheduled messages.
They can tell the customer that attendants are not available, but they also have other functions that we’ll see more in the next topic.
2. Have messages scheduled
As we mentioned in the previous topic, you should take advantage of automatic and scheduled messages. Whether to inform a customer that there are no attendants available at a certain time or for other tasks.
There are cases where these messages can solve simple doubts or get a sense of how the customer can be helped. This already facilitates the work of the attendant, who will have access to the client's answers and will be able to help him with the rest.
There is also the case of messages scheduled to notify the customer that a product they have purchased has been approved for payment or is with the carrier. All of these are great examples of something that doesn't have to be done manually thanks to the functions of commercial WhatsApp.
Other than that, it saves employees time and brings uniform messages to all customers.
3. Do not send unwanted messages
As much as commercial WhatsApp facilitates your contact with customers, you should not go out sending several messages out of nowhere. It is very important to avoid sending unwanted messages even to avoid damaging your relationship with the customer or the way he sees your brand.
It is best to know if the customer really wants to receive messages and get a sense of what type of messages he wants to receive. While some customers may want to know about promotions or discounts, some may just want notifications about products that they have already purchased.
This can be easily established in the customer's registration on your website, for example. Other than that, if your customer asks you to stop sending certain messages on WhatsApp, always respect that decision.
4. Respond to customer messages
We know that many customers do not want to receive unwanted messages and can ignore them. Only your company can never have the same thought when receiving messages from customers.
This goes for simple questions, more complex questions or even problem solving. Since WhatsApp is fast and simple to use, it ends up being perfect for this type of conversation.
So even if the question is simple, always answer it directly. If you notice that it may take too long, also let the customer know.
After all, it is better than leaving him waiting without even knowing if there will be an answer. This can help to create a better relationship with your customers.
Other than that, it can also be decisive when deciding whether to acquire something from your company.
5. Don't forget about after-sales contact
To end our tips for those who are still discovering what WhatsApp commercial is, let's focus on post-sale contact. If you have a company, chances are you’ve heard of this time before.
After all, it is important not to let customer contact die after a sale is made. Instead of forgetting that the customer exists, go ahead and make sure he is satisfied or if he needs help with something.
This is what can guarantee that he comes back or is really satisfied with your services. This creates a sense that your company cares about the customer and establishes a much better relationship with them.
It is only necessary to accept customer feedback and resolve any problems they have with the product or service they have purchased.
Did you like the tips?
Were you able to take advantage of our guide to find out what WhatsApp Commercial is? So be sure to leave your comment telling us what you think of the guide and check out our guide on digital banking to learn how to manage finances without leaving your home.
And if you want to read something more relaxed, be sure to check our list of games for WhatsApp or the guide that teaches you how to get WhatsApp online.
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